Flicking through my bookmarks this morning I came across two interesting posts, incidentally both were about experimenting with Pinterest, a social platform I know considerable well but very rarely read articles based on.
The first article I read (referenced at the bottom of this post) was from Selina over at @mattersolutions who was discussing her own Pinterest experiment as a link building tool. She discussed how each time a user adds your images to their boards via their website, it leaves the host web address behind in the form of a button. You can then trace your images back to source and maybe build a fruitful relationship with that business or blogger. All good stuff!
The second article I read on Pinterest (see bottom of post for link) was all about how to market your products using the new business pages that they had introduced. The article explained the benefits of pinning products based on a theme be it their price, colour, size or popularity. It also recommended making the descriptions inside these boards keyword friendly resulting in the boards ranking in Google. It got me thinking, how can I use this information with one of my existing clients.
Last year I did a spot of SEO consulting for a travel deal website, who took my advice and implemented my pointers into their site, mainly get rid of the dreadful generated permalinks and start using search engine friendly page titles. Traffic is now booming, and they have signed up with a big name in their niche and currently reaping the rewards. I put it to them that I would like to try a Pinterest experiment with some of their deals (maybe all of them depending on success). My plan is to create half a dozen boards and pin the deals, along with the awesome photos they use to these boards. With carefully crafted descriptions I hope to see the deals shared across Pinterest, and hopefully a heap of sales too.
The project will not cost the client and last for one month. Should traffic and/or sales not increase, the client doesn’t lose anything, but should traffic to the site improve dramatically maybe it’s something that I could sit down with and maybe thrash out some continuing work with them.
I plan to post my findings back here, and I am hoping to obtain weekly updates on the projects progress so check back to find out if the project is a success.
Here is the article at Matter Solutions that I mentioned above – Turns out Pinterest and link building go hand in hand
The article over at Social Media Examiner – How to use Pinterest to promote your products